Our media knowledge enables us to layer statistical data with our experience, interpreting media by editorial, tone and relevance, as well as by standard quantitative measures.
Because we only work within financial services – and absolutely nothing else – we have a true understanding of how the industry’s products and processes work and how they differ from other sectors. Media recommendations without this insight can be inappropriate or clumsy.
And our marketing skills mean that we do more than just buy space - we get involved in setting strategy and building the marketing plan, working as part of the marketing team not as an external consultant.
We provide a full range of media planning and buying solutions for all types of financial solutions. We plan and buy for retail, institutional and wholesale finance, covering all media, all over the world.
We aim to provide clients’ with comprehensive campaign analysis using some of the latest reporting technologies. Backed by the largest specialist dedicated digital resource we ensure that all our campaigns are tracked, analysed and optimised from the moment they go live. In house expertise, along with week by week reporting ensures our client’s get the very best out of their marketing investments.
Where no reliable data sources exist we conduct our own market research to ensure that our clients’ stay up to date. We track brands, and spend, within our sector to share and inform our planning strategies.