Ptarmigan Media

Ptarmigan Media is the UK’s largest media planning and buying agency dedicated to financial services advertising.Our market leading position comes from our understanding of our clients’ business across a wide range of financial services areas, strategic planning insights and creative media ideas, real buying scale in all core media areas, a range of extra services designed to help financial advertisers understand of the media habits of their key target audiences and a dedication to proactive client service.

Our team of dedicated financial experts has experience in delivering successful campaigns in all retail, wholesale and institutional sectors targeted at consumers, financial intermediaries and key B2B audiences.

Our services include:

• Account management
• Strategic advice and planning
• Buying scale in all media areas
• Bespoke and unique media research tailored to financial services advertisers
• Evaluation and effectiveness tools for both brand and response campaigns
• Competitor activity insights
• Support services for marketing departments

For further information please contact:

Matt Ball
Media Director
Email: matt.ball@ptarmiganmedia.com
Tel: 020 7231 0014

As financial services companies look beyond their local markets to distribute products, their media requirements have become increasingly international. Ptarmigan Media’s international team provide clients with an extensive knowledge of international financial markets and media.

Operating in local markets and at a pan regional level where appropriate and by using research and planning tools, the team offers clients operating outside of the UK unrivalled planning knowledge and extensive buying power across all media.

Ptarmigan Media have multi-lingual staff operating from a London base. Services include:

• Account management and planning resource
• Central and local office support
• Research and planning
• Competitive benchmarking
• Financial buying in print, TV, web, radio and outdoor

For further information please contact:

Matt Woodford
Media Director
Email: matt.woodford@ptarmiganmedia.com
Tel: 020 7231 0014

Ptarmigan Media boasts one of the strongest dedicated financial digital departments in Europe & Asia. The team is composed of highly experienced & knowledgeable staff who are totally immersed and dedicated to digital. The company’s online offering has, over the last several years, evolved from a media planning and buying proposition towards a total digital solution, as a result of changing client requirements. Services now on offer include:

• Search (SEO & SEM)
• Web analytics at site & campaign level
• Email marketing
• Digital creative production
• Digital account management
• Digital media planning & buying

Digital media planning & buying, across all digital platforms including mobile & convergence TV, remains a core discipline. It is resourced with a team of digital media planners & buyers with experience in both the local UK market as well as internationally.

For further information please contact:

Marcus Jefferson
Head of Digital
Email: marcus.jefferson@ptarmiganmedia.com
Tel: 020 7231 0014

Fund Services

The Funds Services team at Ptarmigan Media provides strategic media planning and buying for fund managers and fund administrators.

We offer tailor-made solutions and a one-stop service for organisations promoting fund price information, handling the booking procedure with the same research, analysis, negotiation and evaluation processes that is undertaken for mainstream media insertions.

We have extensive contacts and experience with both domestic and international business and financial press and offer pertinent advice into the position and placement of important notices.

For fund managers and administrators we also ease the administrative and financial burden, handling the data dissemination, organisation and invoicing for this key feature of investor relations.

Ptarmigan Media has teamed with FundConnect to offer an integrated full service solution that covers the handling of the booking procedures, analysis, negotiation and evaluation processes for media listings and includes the automated dissemination of fund price data to all interested parties as part of a rational, seamless and cost effective process.

The essence of the data distribution concept is to package Ptarmigan’s proven and highly respected competencies and services within media buying and the operational capabilities of FundConnect’s open technical architecture and neutral data infrastructure.

Equity Services

The Equity Services team at Ptarmigan Media provides an important service for Plcs wishing to publish their share price information, as well as Investment Trust NAVs in various publications.

Currently, over 500 Plcs use our Equity Services to outsource their share price listing requirements. We ensure that their entries appear correctly and regularly, cutting both the administrative hassle and cost to those companies who would normally deal direct with the media.

In addition to the standard share price listing service, we can also plan and execute Investor Relations requirements for companies wanting a richer online experience for their current and prospective investors.

For further information please contact:

Anne Streeter
Media Director
Email: anne.streeter@ptarmiganmedia.com

Tel: 020 7231 0014

Ptarmigan Media offers a dedicated service to financial PR agencies needing specialist advice for their clients. Implementing sensitive campaigns in the areas of M&A, results advertising, shareholder communications and statutary notices.

The team have a long track record with many of the city’s leading PR agencies and thus FTSE100 companies.

For further information please contact:

Anne Streeter
Media Director
anne.streeter@ptarmiganmedia.com
Tel: 020 7231 0014

or

Matt Woodford
Media Director
matt.woodford@ptarmiganmedia.com
Tel: 020 7231 0014