From 5 May 2008 Google relaxed rules preventing brands from bidding on competitor trademarks. This means it will now be possible for more than one advertiser to appear in the list of sponsored links that appear after a user has typed in a search query using a trademarked term.
If you would like to find out what impact we believe this will have on marketing budgets over the remainder of 2008 and beyond, request a copy of this free report by emailing steve.newman@ptarmiganmedia.com.