Ptarmigan Media

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  Ptarmigan Media was established in 1993 and has retained the same independent ownership and management ever since. This stability has helped the company grow organically to become the largest financial specialist media agency in the UK.

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  We believe that media should be viewed globally when working with international markets as well as financial products & services that are evolving outside their domestic centres. As a result we plan campaigns in most of the key financial markets at both a local and pan regional level.

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  Ptarmigan Media's culture and methods differentiate it from its competitors. We adopt a 'no nonsense' approach, providing the most transparent results for our clients. We view our clients as partners, as the success of our business depends on the success of theirs. We also invest heavily in our staff through continuous professional development and on the job training.

We are committed to having expertise in the three following disciplines, as we believe they are the core capabilities required by a financial media specialist:

Media knowledge

We layer statistical data with our experience, interpreting media by editorial, tone and relevance, as well as by standard quantitative measures.

Financial understanding

We work within financial services - understanding how the industry’s products and processes work and how they differ from other sectors. Media recommendations without this insight can be inappropriate or clumsy.

Marketing skills

We do more than just buy space - we get involved in setting strategy and building the marketing plan, working as part of the marketing team not as an external consultant.