Ptarmigan Media

Ptarmigan Insight PFIMs study due for release

pta_mUK1 — Tue, 30 Sep 2008 09:57:57 +0000

Ptarmigan Insight puts finishing touches to the 2008 UK intermediary media consumption study PFIMS. A record sample this year ensures PFIMS remains the most robust study of financial intermediary media and marketing consumption in the UK. For results and further information please contact Matt Woodford at matt.woodford@ptarmiganmedia.com.

Ptarmigan Media ad tracking study results now available

pta_mUK1 — Tue, 30 Sep 2008 09:50:38 +0000

Results from our multi-distribution channel ad tracking study are now available for the UK and European fund management market covering the first half of 2008. To see how your media spend and creative executions have performed against competitive campaigns please contact Matt Woodford at matt.woodford@ptarmiganmedia.com.

Digital campaign planning tips in light of the ongoing volatility in markets

pta_mUK1 — Tue, 16 Sep 2008 16:47:59 +0000

This document was produced earlier in 2008 but in light of recent market volatility we thought it remained highly pertinent.

Google Launches ‘Chrome’

Admin — Tue, 09 Sep 2008 06:17:00 +0000

In an interesting development Google today launched its own web browser called ‘Chrome’. This long anticipated move by the search giant is being interpreted as yet another challenge to Microsoft Internet Explorer and its dominant position in the browser arena.

To find out more about Chrome and its potential impact on the digital landscape download our free new whitepaper that looks at this issue in more detail.

PR and Corporate

Admin — Mon, 02 Jun 2008 11:56:53 +0000

Ptarmigan Media offers a dedicated service to financial PR agencies needing specialist advice for their clients. Implementing sensitive campaigns in the areas of M&A, results advertising, shareholder communications and statutary notices.

The team have a long track record with many of the city’s leading PR agencies and thus FTSE100 companies.

For further information please contact:

Anne Streeter
Media Director
anne.streeter@ptarmiganmedia.com
Tel: 020 7231 0014

Matt Woodford
Media Director
matt.woodford@ptarmiganmedia.com
Tel: 020 7231 0014

Fund Services

Admin — Tue, 22 Apr 2008 12:43:58 +0000

Fund Services

The Funds Services team at Ptarmigan Media provides strategic media planning and buying for fund managers and fund administrators.

We offer tailor-made solutions and a one-stop service for organisations promoting fund price information, handling the booking procedure with the same research, analysis, negotiation and evaluation processes that is undertaken for mainstream media insertions.

We have extensive contacts and experience with both domestic and international business and financial press and offer pertinent advice into the position and placement of important notices.

For fund managers and administrators we also ease the administrative and financial burden, handling the data dissemination, organisation and invoicing for this key feature of investor relations.

Ptarmigan Media has teamed with FundConnect to offer an integrated full service solution that covers the handling of the booking procedures, analysis, negotiation and evaluation processes for media listings and includes the automated dissemination of fund price data to all interested parties as part of a rational, seamless and cost effective process.

The essence of the data distribution concept is to package Ptarmigan’s proven and highly respected competencies and services within media buying and the operational capabilities of FundConnect’s open technical architecture and neutral data infrastructure.

Equity Services

The Equity Services team at Ptarmigan Media provides an important service for Plcs wishing to publish their share price information, as well as Investment Trust NAVs in various publications.

Currently, over 500 Plcs use our Equity Services to outsource their share price listing requirements. We ensure that their entries appear correctly and regularly, cutting both the administrative hassle and cost to those companies who would normally deal direct with the media.

In addition to the standard share price listing service, we can also plan and execute Investor Relations requirements for companies wanting a richer online experience for their current and prospective investors.

For further information please contact:

Anne Streeter
Media Director
Email: anne.streeter@ptarmiganmedia.com 
Tel: 020 7231 0014

Digital

Admin — Tue, 22 Apr 2008 12:43:40 +0000

Ptarmigan Media boasts one of the strongest dedicated financial digital departments in Europe & Asia. The team is composed of highly experienced & knowledgeable staff who are totally immersed and dedicated to digital. The company’s online offering has, over the last several years, evolved from a media planning and buying proposition towards a total digital solution, as a result of changing client requirements. Services now on offer include:

Search (SEO & SEM)
Web analytics at site & campaign level
Email marketing
Digital creative production
Digital account management
Digital media planning & buying

Digital media planning & buying, across all digital platforms including mobile & convergence TV, remains a core discipline. It is resourced with a team of digital media planners & buyers with experience in both the local UK market as well as internationally.

For further information please contact:

Tim Jones
Media Director and Head of Digital
Email: tim.jones@ptarmiganmedia.com
Tel: 020 7231 0014

International

Admin — Tue, 22 Apr 2008 12:43:19 +0000

As financial services companies look beyond their local markets to distribute products, their media requirements have become increasingly international. Ptarmigan Media’s international team provide clients with an extensive knowledge of international financial markets and media.

Operating in local markets and at a pan regional level where appropriate and by using research and planning tools, the team offers clients operating outside of the UK unrivalled planning knowledge and extensive buying power across all media.

Ptarmigan Media have multi-lingual staff operating from a London base. Services include:

Account management and planning resource
Central and local office support
Research and planning
Competitive benchmarking
Financial buying in print, TV, web, radio and outdoor

For further information please contact:

Matt Woodford
Media Director
Email: matt.woodford@ptarmiganmedia.com
Tel: 020 7231 0014

UK

Admin — Tue, 22 Apr 2008 12:42:00 +0000

Ptarmigan Media is the UK’s largest media planning and buying agency dedicated to financial services advertising.Our market leading position comes from our understanding of our clients’ business across a wide range of financial services areas, strategic planning insights and creative media ideas, real buying scale in all core media areas, a range of extra services designed to help financial advertisers understand of the media habits of their key target audiences and a dedication to proactive client service.

Our team of dedicated financial experts has experience in delivering successful campaigns in all retail, wholesale and institutional sectors targeted at consumers, financial intermediaries and key B2B audiences.

Our services include:

Account management
Strategic advice and planning
Buying scale in all media areas
Bespoke and unique media research tailored to financial services advertisers
Evaluation and effectiveness tools for both brand and response campaigns
Competitor activity insights
Support services for marketing departments

For further information please contact:

Matt Ball
Media Director
Email: matt.ball@ptarmiganmedia.com
Tel: 020 7231 0014

Big changes to Google trademarking from 5 May 2008

Admin — Tue, 22 Apr 2008 06:17:00 +0000

From 5 May 2008 Google relaxed rules preventing brands from bidding on competitor trademarks. This means it will now be possible for more than one advertiser to appear in the list of sponsored links that appear after a user has typed in a search query using a trademarked term.

If you would like to find out what impact we believe this will have on marketing budgets over the remainder of 2008 and beyond, request a copy of this free report by emailing steve.newman@ptarmiganmedia.com.