Ptarmigan
Contact us worldwide
Contact us worldwide

Europe

Matt Woodford
+44 (0) 207 231 0014 (Switchboard)
matt.woodford@ptarmiganmedia.com
London SE1 2BA

The Americas

Tim Hart
+1 212-532-5580 (Switchboard)
tim.hart@ptarmiganmedia.com
New York, NY 10016

Asia

Tim Jones
+852 3679 3620 (Switchboard)
tim.jones@ptarmiganmedia.com
148 Electric Road, North Point, Hong Kong

Ptarmigan

What we do

We provide a full range of services to maximise our clients' ROI; media planning and buying, research and insight, technology and content solutions.

With more in-depth knowledge of the media and a true understanding of how the Financial Service industry’s products and processes work, we are able to apply the nuance of editorial, tone and relevance to the statistical data to ensure the best impact and positioning is achieved for our clients’ communication. Our marketing skills mean that we do more than just buy space - we get involved in developing strategy and, as necessary, help to build the communications plan, working as part of the client's team and not merely as an external consultant.

Ptarmigan Insight

Our size, experience and breadth of research mean that we know financial decision-makers up-close. We know what they think, feel and do and we aim to provide clients with a more comprehensive approach to developing a campaign, using the breadth of industry-standard planning tools, our own proprietary research on media consumption and use of technology and the largest database of digital campaign results and performance available for this market.

Our in-house expertise to conceive and run bespoke client research, from the validation of sports sponsorships to a focus on the attitude of a distinct set of individuals, is also available to ensure that our clients get the very best out of their marketing investments.

If you would like to learn more about our industry-standard tools, our proprietary research or in fact, a specific and bespoke insight into your audiences, please contact;

Mark Ashley
+442072324292
mark.ashley@ptarmiganmedia.com

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Ptarmigan Technology

With our huge focus on digital media planning and our unrivalled investment in technology, Ptarmigan Media is at the forefront of offering our clients a range of technology-based solutions.

Our specialists harness the most up-to-date technologies to provide a range of solutions to maximise efficiency in our planning, buying, analytics and optimisation.

Our expertise ranges from audience identification, profiling and targeting, to response analysis and optimisation;

  • Audience profiling and segmentation; building bespoke custom audiences and monitoring their digital footprint from the content they access to their social engagements.
  • Audience targeting; our in-house trading desk provides unique biddable and RTB opportunities through bespoke data and inventory sources.
  • Creative delivery; ensuring that we get the right communication to the audience by matching data and intent to ad and content messaging.
  • Buying efficiencies; measuring delivery and reach into target audience, ad visibility, and engagement time.
  • Response analysis; universal tagging via a tag management system allows us to seamlessly capture all relevant interactions and actions, and provide full attribution analysis across all touch points.
  • Reporting; campaign analytics are fully automated into a client dashboard providing real time data and analysis, and with the largest Financial benchmarking data set we put our clients results in perspective.

So whether global, or locally executed, we are well equipped to help our clients navigate the challenges of marketing in today’s (and tomorrow's) digital age.

If you would like to learn more about Ptarmigan Technology Solutions please contact;

Marcus Jefferson
+442072324284
marcus.jefferson@ptarmiganmedia.com

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Ptarmigan Media Planning & Buying

It is our mantle and the foundation of why we have grown into the largest Financial Services media planning agency that we, above anyone else, know how and when to reach financial decision-makers on behalf of our clients when they are likely to be more receptive to our clients’ messages.

This involves a detailed understanding of the media landscape and in-depth knowledge of the financial decision-maker audience. We never take the 'one size fits all' approach. Instead, everything is tailor-made to suit the specific requirements of our clients.

Our size, scale and the fact that we buy more media in the Asset Management and related Financial Services markets than any other media agency, ensures that our clients are able to maximise their advertising investment. This is of huge advantage to our clients in the positioning, rates and first mover advantage on prime inventory of digital opportunities that we are able to offer.

In addition to which, we have a set of unique and distinct services targeted at the PR and Corporate market that include Investor Relations listings and PR Agency Services.

For more information or for an introduction to our market leading Strategic Media Planning & Buying please contact;

Matt Woodford
+442072324267
matt.woodford@ptarmiganmedia.com

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Ptarmigan Content Solutions

We believe that our role is to support our clients’ marketing teams across the breadth of their needs, and to deliver relevant, engaging relation and content-based marketing to the right audience at the right time. It is also clear that there is a vital need for more resource in support of the creation and management of unique content and communications vehicles, that fall outside of the classic advertising route.

Content Solutions is the division within Ptarmigan Media that focuses on delivering these groundbreaking, relevant and unique campaigns. Our experience in this field is market-leading.

If you would like to learn more about Ptarmigan Content Solutions please contact;

Nigel Wells
+442072324258
nigel.wells@ptarmiganmedia.com

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Our Clients

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